Suspect & Detect is Pfizer’s primary campaign to promote the awareness and detection of an often under-recognized and therefore untreated disease known as ATTR-CM. With the ability to emphasize the hidden but deadly nature of ATTR-CM, we built our campaign using a series of illustrations that were the personification of how ATTR-CM is described by HCPs. Along with these illustrations, we created a dark and gritty environment that provides a unique visual approach that leaves a lasting impression on those who want to learn more.